SpotOn: Empowering Local Businesses with Omnichannel Retail Solutions

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Doron Friedman, Co-founder and Chief Product Officer
In a world of mass commercialization, a personalized experience is what helps businesses stand apart. And that is where local businesses thrive. A recent Harris poll conducted with SpotOn, a leading software and payments company, revealed that nearly three-quarters (72 percent) of Americans would choose an independent store over a big-box retailer if the experience were equally reliable and convenient. So, how can small and medium businesses (SMBs) continue to provide the personalized service that their customers want while competing with the convenience of mega-retailers? Technology.

Enter, SpotOn. Committed to helping independent business owners compete and win, SpotOn’s cutting-edge omnichannel retail point-of-sale (POS) solution—SpotOn Retail—equips SMBs with the ability to reach more customers both in-store and online while maintaining the level of personalization that makes them stand out. For those who are just dipping their toes into ecommerce, SpotOn’s local support and personal service provide an added layer of comfort as they open up an entirely new revenue stream.

So, how does it work? SpotOn Retail helps retailers set up cloud-based catalogs that are updated in real-time so they can have an accurate view of the products they have available, whether they are selling in-store, online, at a flea market, farmers market, or all of the above. With SpotOn Retail, merchants can build their online store, configure a slick POS device for in-store and on-thego transactions, plus offer multiple payment methods, including Venmo, PayPal, Apple Pay, Google Pay, and gift cards, to provide a seamless customer experience. The platform can also keep track of inventory and send updates about items that might soon be out of stock, helping retail merchants efficiently track and manage supplies.

SpotOn Retail also includes nationwide shipping, next-day delivery, and same-day delivery through Shippo and DoorDash. Merchants can note lead times as well as days and times of availability for shoppers who want to buy their products online and pick them up in stores. This is crucial when you consider that 40 percent of Americans said they would be more motivated to purchase from an independent retailer over a larger, national retailer based on the availability of a “buy online pick up in-store” (BOPIS) option, according to the aforementioned Harris Poll survey. That same survey revealed that 78 percent of Americans would be more likely to purchase from a store offering both in-person and online purchase options over a store that offers only one purchase option. Providing independent retailers with the tools to deliver on a big-box experience like Buy Online Pickup in Store (BOPIS) or delivery makes it easier to compete and win.

Implementing a technology solution like SpotOn Retail helps relieve some of the burdens business owners are facing amidst the current labor shortage where they have to do a lot more with a lot less. “Leveraging our robust, highly intuitive POS system, businesses can save time, reduce expenses, and significantly improve their revenues,” says Doron Friedman, SpotOn’s Co-Founder and Chief Product Officer. Case in point, one of SpotOn’s Retail customers, Dagon Produce, reported a 47 percent increase in revenues, a 23 percent reduction in expenses, and a whopping 96 percent increase in conversion rates after adopting SpotOn Retail.

In addition to empowering its clients with the tools to attract new customers, SpotOn offers highly effective solutions to help retain them. Customer insights are an essential marketing tool. SpotOn’s clients have access to a gold mine of data through a unified, integrated dashboard that includes customer history, transaction data, hourly and channel sales trends, and much more.

The dashboard insights allow retailers to understand their customers better and help them design specific messaging for targeted marketing, digital coupons, and loyalty campaigns. With the built-in loyalty program, SpotOn Retail enables retailers to meaningfully engage with their customers with personalized incentives that drive repeat business.
Ensuring customers are satisfied (and course-correcting when they are not) by managing your online reputation is essential in a world where consumers rely on reviews to inform where and how they spend their money. SpotOn’s dashboard also makes it easy for retailers to monitor customer reviews across multiple online portals, such as Yelp, Facebook, Tripadvisor, and Google, plus quickly address concerns and proactively manage their online reputation.

Omnichannel retail solutions are in high demand, and even large players are desperately trying to get into the space. While many are scrambling to merge retail and ecommerce platforms to deliver an omnichannel experience, SpotOn Retail clearly stands out. SpotOn built its retail technology solutions from the ground up to address the evolving needs of retailers and consumers who need to be omnipresent in-store, online, and anywhere else consumers want to shop. This offers a seamless and simplified experience for both retailers and their customers. This, combined with the company’s personalized customer support, presents a very attractive proposition for local businesses.

SpotOn solutions extend beyond the retail world into the restaurant business as well. In addition to point-of-sale and payments, the company’s world-class integrated restaurant management platform includes the tools and resources restaurateurs need to create exceptional guest and employee experiences, including reservation and waitlisting capabilities and complex tip pooling and staff scheduling. With SpotOn, operators have access to the robust software and hardware they need to streamline operations and grow their business, including tableside ordering and pay, digital marketing tools, and commission-free online ordering. SpotOn technology helps restaurant owners boost efficiency, increase sales, and create a better guest experience. In addition to the user-friendly ordering features, the platform can be configured to send orders directly to the point-of-sale system and send text messages for delivery and curbside pickup. Here, too, SpotOn is helping harried restaurant owners grappling with labor shortages and shifts in consumer expectations amidst pandemic closures.


Leveraging our robust, highly intuitive POS system, businesses can save time, reduce expenses, and significantly improve their revenues


The pandemic has fundamentally changed human behavior and reemphasized the need for compassion and creativity in business. The restaurant industry saw dining rooms close, and owners had to invest in and pivot to other sources of revenue. The public health emergency also changed the way consumers look to dine and their expectations around the dining experience. When the pandemic hit, the SpotOn team put in their best efforts to develop innovative solutions, from curbside pickup to online ordering via QR code, to ensure that the businesses could survive. SpotOn’s solutions have already helped multiple clients get phenomenal returns on their investments— bringing in more customers and revenues faster than ever. “Restaurants with SpotOn Online Ordering serve 28 percent more guests and earn 34 percent more revenue on average. Without paying commission,” mentions Friedman.

As it enters the next stage of its evolution, SpotOn is now focused on devising solutions that can help retailers build and nurture customer relationships faster and more profitably. Combining top-notch technology with a unique understanding of the challenges that SMBs face in scaling up, SpotOn is on a journey to become an ideal growth partner for local businesses today.

Company
SpotOn

Headquarters
San Francisco, CA

Management
Doron Friedman, Co-founder and Chief Product Officer

Description
Committed to helping independent business owners compete and win, SpotOn’s cutting-edge omnichannel retail point-of-sale (POS) solution—SpotOn Retail—equips SMBs with the ability to reach more customers both in-store and online while maintaining the level of personalization that makes them stand out. For those who are just dipping their toes into ecommerce, SpotOn’s local support and personal service provide an added layer of comfort as they open up an entirely new revenue stream.With SpotOn Retail, merchants can build their online store, configure a slick POS device for in-store and on-the-go transactions, plus offer multiple payment methods, including Venmo, PayPal, Apple Pay, Google Pay, and gift cards, to provide a seamless customer experience.

SpotOn