Macro Integration Services: Comprehensive Network Infrastructure for Retail Stores

Bart Collins, Vice President, Sales at Macro Integration Services is excited about his company’s ability to solve the current and future opportunities and challenges for retailers. As evidenced in the emerging trends at the recent annual RetailNOW conference of the Retail Solution Providers Association (RSPA), Collins is elated that Macro’s business model focuses on point-of-sale, network infrastructure, PCI compliance, and mobility. Collins, who is a board member of the RSPA, highlights the fact that “Macro’s services have expanded from a pure services model to one that provides technology hardware and software solutions to our elite group of multi-located retail customers.”

Macro provides and implements Point of Sale (POS) hardware and software systems, as well as the services to warehouse, stage, install, and then maintain it. In this backdrop, ever since the company’s inception, Delhaize America is a customer instance where Macro provides almost all retail systems installation, remodeling, store closing, and asset management services for their subsidiary brands such as Food Lion, Hannaford, and Bottom Dollar Foods. “For our varied customers, we are heavily involved in the store’s infrastructure by providing products like POS terminals, electronic payment terminals, servers, PCs, workstations, self-service kiosks, self-checkout, wireless access, telephony, digital signage, security, networking, and more,” Collins adds. Additionally, the company offers help desk support, training, project management, consulting services, and on-site and depot maintenance. Macro continues to expand relationships with select business partners, such as NCR, Toshiba, Wincor, Elo TouchSystems, HP, Cisco, and Crimson TT for retail hardware and software products.

Retailers face a daunting task in investments and workloads to adopt a technology refresh across all locations within a short timeframe. Macro’s recognition highlights the quality, scale, flexibility, and value offerings to rollout large projects spread across more than 20- 30 locations in a very tight implementation time span.