Valassis and RSi Associate to Maximize Digital Campaigns Success

By CIOReview | Tuesday, July 7, 2015
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FREMONT, CA: Valassis, an intelligent media delivery company announces that it is adding RSi’s ansa solution to its media capabilities to deliver real and measurable results that solve customers’ needs.

 RSi is a provider of PoS analytic solutions and the ansa solution enables brand marketers and agencies to cost-effectively measure automated impact of digital marketing campaigns on store sales. The coalition allows retailers and consumer goods manufacturers to maximize the return on investment for digital campaigns by reaching consumers.  

“Marketers can measure how their advertising efforts impact sales every day at any location within their marketed footprint” says Michael Quinn, GM, Digital-to-Store ROI, RSi.

The partners claim that the integrated service will be a strong digital advertising suite that delivers seamless results. They believe that Return On Investment (ROI) and efficient deployment of resources result in more satisfied consumers.

“This alliance is truly a win for our customers. With ansa powered by RSi integrated into our digital offerings, we will be able to measure sales impact of our clients’ digital campaigns at the store level and make adjustments in-flight to ensure maximum effectiveness and optimization,” says Cali Tran, President, Valassis Digital.