2016 Holiday Retail Insights Report
Retailers today face enormous challenges in delivering the fast, reliable, 24x7 omni-channel experience across multiple devices that users demand — and they won’t wait around for you to get it right.
Preparing your site for the holidays requires a balance between making it reliable and making it fast. Continually improve your site, monitoring throughout the year and tweaking it to keep it in top shape. Because yes, the holidays are going to test you to your limit!
Create an environment of continuous testing and continual improvement in your organization.
The objective of this whitepaper is to see what differences, if any, there are in user behavior and conversion outcomes, and to make predictions for 2016. The findings are outlined below:
The performance sweet spot could be 2 seconds or less
Overall load times improved between 2014 and 2015
In 2015, fewer shoppers experienced optimal load times
Slower pages experienced up to a 58% increase in bounce rate