Enter SheerID, an Oregon-based company that addresses this need for highly relevant personalization in marketing and promotions with its unique identity marketing platform. The company’s platform assists retailers and brands by instantly verifying the identity of consumers and businesses, allowing them to deliver gated, personalized offers and experiences to high-value customer segments. It also helps in creating a powerful connection with consumers by targeting personality traits associated with their profession, affiliation or life stage. For example, as a member of the teaching community, a professor would feel much more inclined to engage in an offer that is tailored for teachers rather than a generic, age-defined advertisement. “Unlike most personalization solutions, our platform targets specific consumer tribes with a personalized offer. Consumers respond because they feel recognized by the brand, and are highly motivated to share it with others in their network, driving acquisition costs down,” says Bill Schneider, VP of product marketing at SheerID.
With the identity marketing platform, SheerID is striving to recognize and solve the prevalent challenges in the retail marketing space. SheerID emphasizes incorporating features that would mitigate issues faced by retail firms regardless of their size, scope, and preferred mode of marketing. To facilitate instant verification of a customer’s identity, SheerID’s platform leverages its extensive network of 9000 authoritative data sources around the world. These authoritative data sources include registrar offices of universities, military records and status databases, among others. And, with the platform’s in-built optimization tools, retail businesses can perform A/B testing for their campaigns and ensure that consumers complete their identity verification process efficiently. The identity marketing platform also offers reporting and analytics to help brands track marketing performance by consumer tribe, revenue generated, and average order value. Furthermore, to help retailers take advantage of its platform’s highly flexible architecture, SheerID has developed an offer creation tool. As a self-service tool, it allows users to customize their program according to the targeted consumer tribe, build the verification form process that fits the brand image, manage reward codes, and then push it to their test server for trial.
SheerID emphasizes incorporating features that would mitigate issues faced by retail firms regardless of their size, scope, and preferred mode of advertising
With such unparalleled functionalities, SheerID has ignited success stories with some of the biggest names in retail, including Target, Lowes, T-Mobile, Comcast, Spotify, and many others. Further elaborating on their proven track record, Schneider mentions the story of SheerID’s collaboration with the industry-leading direct to consumer mattress company, Purple. Initially, the client developed a program to verify eligibility for their military program. However, the client struggled to mitigate the inefficiencies caused by their manual identity verification and document review processes. “Subsequently, the customer acquisition leader at Purple approached us to enhance their program’s customer experience,” mentions Schneider. As a result of this collaboration, the client experienced a meteoric rise in the number of consumers applying for their military-specific program and reported a 25:1 return on ad spend.
As a pioneer in identity-based personalization, SheerID attributes its success to the company’s emphasis on offering brands a personalization solution that delivers unparalleled relevance, verified data, and consent-driven, privacy-friendly brand engagement. To this end, Schneider recognizes the growing significance of privacy and ensures that the SheerID solution never shares or sells any personal customer data to a 3rd party. “We give confidence to both the customers and the brands to deliver a clear, consent-based value exchange to create long-term relationships based on trust,” adds Schneider. Moving forward, SheerID aims to extend this trust to businesses beyond the U.S. By expanding its authoritative data sources network, SheerID plans to develop features that can engage with additional consumer tribes around the world.