Elie Y. Katz, CEO of NRS, says, “Bodegas and other independent retailers are hungry for tools to help them compete against large retail chains and big box stores. We feel for small businesses, who struggle for survival while up against bigger, bolder competitors.” NRS’ POS platform helps mom-and-pop stores boost sales and gain new customers, while NRS’ mobile app makes it easy for store owners to manage their operations, whether they are in the store, at home or on the road.
NRS operates a point-of-sale (POS) terminal-based platform for independent retailers and bodega owners nationwide. The platform provides a robust portfolio of tools to help these retailers compete more effectively including rewards programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® communication and payment service products. Consumer packaged goods (CPG) suppliers are able to leverage the NRS platform to provision promotions, coupons and special offers to independent retailers and their predominantly urban, ethnically focused customer bases nationwide.
NRS’ state-of-the-art POS terminals are at the heart of its platform. The terminals, which include customer and retailer facing displays, scanners and beacon technologies, enable retailers to offer and accept electronic coupons and special offers from leading consumer goods providers. NRS’ POS terminals also help retailers to attract new customers and increase sales with special offers, discounts, and coupons on popular brands and ethnic specialty products. These promotions are targeted to the retailers’ existing customers, plus over 3.2 million members of NRS’ popular BR Club nationwide rewards program. NRS’ POS terminals also provide merchants with easy-to-use tools to control costs, optimize inventory, and process transactions efficiently.
Through our platform, consumer product companies can market to both urban consumers and the independent retailers who serve them with targeted promotions, coupons and POS advertising
“For years, major brand suppliers have sought more effective ways to market to inner-city consumers. This large and diverse consumer segment typically purchases consumables from local, independent, ethnically-focused neighborhood stores,” adds Eli Korn, VP of NRS. “Through our platform, consumer product companies can market to both urban consumers and the independent retailers who serve them with targeted promotions, coupons, and POS advertising.”
NRS recently launched the ‘My NRS Store’ app allowing stores in the NRS network to access their POS terminals and manage their businesses remotely. “The NRS app provides our store owners with an amazing tool to manage their business from anywhere they have internet connectivity– from home, on the road or at the beach,” adds Katz. “The app brings the key functionality of our POS terminals to any phone or tablet. Owners can check on sales and inventory, see which products are selling, manage who is using the register, and put items on promotion whether they are across the street or on the other side of the world.”
With the constant technological evolution and rising customer demand, the company aims at constantly innovating their solutions, keeping pace with customer demands. NRS also intends to offer unique tools to small and medium-sized businesses in an attempt to grow and excel in the competitive business environment.