Harish Abbott, CEO and Co-FounderEver increasing competition has compelled retail organizations to invest in Commerce technologies in an effort to take consumer experience to a whole new level. However, CIOs are experiencing an increasingly complex eCommerce environment where traditional solutions require borderline unacceptable capital and time investments. As per Forrester, the average brand is spending 7 percent of revenue to simply keep their e-tail sites up and running. Brands are losing anywhere from 1-3 months out of the year on “software” updates to their platform. “Making things more difficult is the fact that the pace of change that is accelerating today’s goal may not be tomorrow’s goal,” begins Harish Abbott, CEO and Co-Founder, Symphony Commerce. Given the dynamic operating context, off-premise and managed services are increasingly being deployed to empower the CIOs. No business better embodies this new ethos than Symphony Commerce. Their core mission is to empower any brand to deliver the best commerce experiences. Symphony’s off-premise, managed service platform powers some of today’s fastest growing brands.
The Symphony Commerce platform is the leader in the commerce platform space as it is the only holistic platform addressing the totality of a brand’s commerce needs. For instance, Symphony‘s integrated inventory and order management systems are omni-channel in the truest sense-including best of breed features for Big Box Wholesale, Direct-to-Consumer and Boutique Wholesale. “Our omni-channel order management capabilities are an outcome of how our platform seamlessly integrates an agile webstore with real-time inventory and multi-warehouse fulfillment,” states Abbott. “We are reimagining commerce infrastructure as Commerce as a Service — each piece of the puzzle fits and works together in harmony.”Symphony’s furthers its lead through enabling brands to virtualize inventory across channels.Through this, brands are able to take real time action to respond to actual market fluctuations. “We like to think of it as moving ‘inventory management’ to ‘inventory strategies’,” he adds.
We are reimagining commerce infrastructure as Commerce as a Service — each piece of the puzzle fits and works together in harmony
Driven by the belief that outstanding customer experiences should not require massive capital investments, Symphony’s platform reaches across the totality of customer touchpoints. By offering a fully elastic, on demand fulfillment network, Symphony enables brands to use ground shipping but have 98 percent of packages reach their destination within 48 hours. All while saving an average of 18 percent over their prior shipping costs.
For instance, Diamond Candles, a company famous for hidden ring in the scented candles, was scaling rapidly and the increased transaction volume was straining staffing resources. The company’s core competencies were product development and acquisition marketing. It was under pressure as it had to decide whether to continue to manage the entire commerce infrastructure in-house. Diamond Candles launched on Symphony Commerce without any out-of-pocket expenses. Symphony’s business model, with no annual licensing, developer or integration fees, played a critical role in preserving cash flow and provided pricing transparency for expense forecasting. The platform is scalable and updated without potential downtime or costly upgrades in the future.
Forging ahead, Symphony is working to achieve a complete democratization of commerce — one where brands can succeed on their own merits as opposed to ability to buy technology infrastructure. “When fully formed, every function of the Symphony platform will be seamlessly integrated but independently useful,” Abbott concludes.