RetailGIS: Dynamic Closed-loop Technology to Maximize Retail Performance

CIO VendorAmit Marty, CIO
The average size of a supermarket would go from 25,500 square feet to smaller that than 24,000 square feet over the next four years as grocers shift to compete on convenience rather than selection, estimates a research report published by Planet Retail. The changing digital times have limited the shelf space, and product innovation has become the most vital part for food producers to remain competitive. To overcome the challenge, RetailGIS developed an advanced SmartSystems platform to provide integrated store mapping, planning, project management, and plan-o-gram analysis solutions. “Our web-based tools are built to optimize the performance of every inch of the retail environment: every shelf, every aisle, and every store. We prefer the store-level approach that allows better decision making with dynamic, real-time data and analysis,” explains Amit Marty, CIO, RetailGIS.

The current retail technologies are facing a kind of disconnection from corporate users and store conditions, Marty acknowledges. Apart from the increasing numbers of smartphone buyers, he also points out the declining customer experience, basket size and foot traffic as the major threat to the modern retail industry. RetailGIS offers a number of web-based SmartSystem modules that organizes, synchronizes, and optimizes the product performance at store level. Their flagship product, SmartProject simplifies the project management process to provide real-time statuses on various tasks. “The tool allows the users to view the performances of key functions throughout each step in their implementation process. That means each store can see everything from where their vendors are to when new products hit the shelves, and then act accordingly,” explains Marty. SmartMap is a store-planning tool, which works in conjunction with other SmartSytems programs to optimize sales opportunities at the shelf. Their cloud-based application, SmartMap, allows customers to customize, import and export detailed store layouts.

RetailGIS also provides a Plan-OGram Analysis solution, SmartPOG, which has the ability to identify the strengths and weaknesses from SKU level, with localization for specific stores. SmartPlan can be used to plan a reflow or other what If scenarios and then can be used to push down to the store level for execution, visibility and to enterprise systems for Fixture, POP ordering.

Our web-based tools are built to optimize the performance of every inch of the retail environment: every shelf, every aisle, and every store

RetailGIS believes in five key strengths that make them unique from their competitors: It easily integrates store mapping and space planning, provides complete visibility to in-store conditions, supports in-store compliance, optimizes internal metrics to improve performance, and quickly delivers actionable data from mapping and ERP systems
In one recent project, a leading food and beverage manufacturer approached RetailGIS to integrate mapping and product flow data, optimize store-level performance, and deliver improved profit and ROI.

With the help of SmartSystem solutions, RetailGIS took control of their store-level data and operations to provide accurate and actionable information, enable smart decisions, gain speed to market, and to calculate and increase ROI.

“From providing a total technology platform (starting with store mapping and plan-o-grams), to simple, effective technology tools to make ERP system data actionable at the store level, our solution turns information into intelligence to turn your stores into the finely-tuned profit-making machines,” adds Marty. RetailGIS also provides hands-on development experience to top retailers including Walmart, Lowe's Home Improvement, Dollar General, and Family Dollar coupled with continued expansion within key supplier clients including Procter, Unilever, Frito Lay, Tracfone and Nestle. On its futuristic vision, RetailGIS has five patents pending focusing on faster, more cost effective solutions to both retailer and supplier pain points in better managing inventory, selling adjacencies, retail execution, and retail space allocation. “Today’s retail business is a real-time, information-driven enterprise. And the holy grail of this industry has been to anticipate what consumers need even before they realize they need it,” concludes Marty.


Irving, TX

Amit Marty, CIO

Providing integrated store mapping, planning, project management, and plan-o-gram analysis solutions.