RSi Launches Ansa to Measure Effectiveness of Digital Marketing Campaigns

By CIOReview | Thursday, June 18, 2015

FREMONT, CA: Retail Solution Inc. (RSi), a provider of Software-as-a-Service (SaaS) solutions for CPG and Retailers, launches ansa, a solution to enable brand marketers and agencies to measure impact of digital marketing campaigns on their store sales.

With the use of ansa, brands can run different programs and creative executions in targeted geographic areas or neighborhoods in order to determine which stores respond best to which deals and quickly measure the ROI of these campaigns in the most affordable and efficient way possible.

“The introduction of ansa builds on our deep history and knowledge of downstream data while reinforcing our corporate mission to bring consumer goods manufacturers, retailers and shopper marketers the right insights, at the right time to deliver a great shopping experience every day, everywhere,” said Jon Golovin, Chairman and CEO of RSi.

Dedicated Media, MaxPoint, MediaMath, News America Marketing, OwnerIQ, Retailigence, and Valassis Digital have integrated ansa inside their platforms to better understand campaign effectiveness, consumer behavior and store response.

Ansa will give retailers the power to: trigger an ad campaign based on when a product scans at a specific store to allow marketers to deliver ads at the right time and at the right place, target store trade areas to maximize media spend and optimize media spend by focusing on store trading areas that provide better results before and during the campaign.

“As the first partner to incorporate ansa data into our complete digital solution for closing the ROI loop, we have seen the incredible value that automatic retail measurement brings to our customers. The ansa service enhances our neighborhood-level targeting and delivery of powerful store-level insights, so our customers can make better strategic marketing decisions and create greater consumer demand from their media investments,” said Tom Dolan, SVP Enterprise Sales, MaxPoint.