Nielsen's Alliance with Profitero Expands its E-Commerce Capabilities

By CIOReview | Thursday, April 21, 2016
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FREMONT, CA: The current scenario is noticing substantial changes in the retail landscape that made the e-Commerce performance metrics a non-viable option but the industry is still using it as an important part for measuring the success equation. Nielsen abandons the process of Total Consumer management and progresses towards the e-commerce measurement solution scheduled to release this year. The firm is on the course of providing an outlook of its e-commerce channel to the clients. This is the result of Nielsen collaborated with Profitero, an e-commerce analytics company that analyzes what online buyer searches and buys. Nielsen plans to provide Digital Shelf 360 solution of Profitero to the companies related to Consumer Packaged Goods sector.

"Nielsen is continuously investing and developing relationships to ensure clients have access to a robust set of measurement services to benchmark and identify growth opportunities within the ever-expanding e-commerce environment. This alliance is our latest advancement in bringing the industry one step closer towards measuring the Total Consumer," says Karen Fichuk, President, Lead Markets, Nielsen.

Profitero tracks the digital shelf and assists brands in increasing their sales along with maintaining and expanding market share. This announcement of the strategic partnership between the two companies will help Nielsen in expanding its e-Commerce measurement capabilities, while their clients are benefiting from the Digital Shelf 360 solution. Profitero and Nielsen together permit Consumer Packaged Goods companies to compare the actual sales data with the online performance.

Nielsen selected Profitero for the partnership because of the worldwide coverage, advanced technologies, and multiple offerings in the e-Commerce space. Profitero daily covers more than 300Mn products on 4000 websites spread out in more than 40 countries. It delivers an integrated digital shelf that evaluates all performance drivers related to e-Commerce including product content, promotion, price, assortment, ratings, search position and reviews to detect and assist buyers in using e-Commerce capabilities.

"Our digital shelf insights help CPG manufacturers increase e-Commerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total e-commerce market and deliver the most comprehensive solution to CPG brands, helping them to grow their business both online and across all channels," says Vol Pigrukh, CEO and Co-Founder, Profitero.