Cloud's Impact on Retail
Advantages of Cloud Computing
One of the biggest technological challenges is maintaining a controlled environment while blending new and old technology. One solution we see for PacSun is to leverage cloud computing, which offers a powerful way to communicate and provide enhanced functionality with our stores. For example, obtaining organized reports seems easy in concept, but the reality is that it is a very costly expenditure and we are establishing a decentralized computing environment, creating the potential for 620 different versions of information. With cloud computing, much more robust software applications via the cloud can be offered to our stores than can be traditionally provided on POS registers or back office PC’s.
Robust Tools for Store Associates
My wish list would consist of a couple of key elements. Overall, I wish there were more technology offerings for fashion fast retailers to help keep an accurate read on the product. The need for more efficient and manageable ways of converting social activities to eCommerce purchases, particularly within platforms. There is also a wish for more collaboration between brick-andmortar point of sale and eCommerce order management. Though, all of that said, my biggest wish is to have more technological tools for the store associate. We’re so focused on the consumer– getting technologies for him/her that resonate–while at the end of the day, the associate is in need of similarly modern technological tools to reach their customers. We see this as a white space for technology as in-store associates need tools that can help to innovate the 2015 sales initiatives.
“Cloud computing is an efficient tool for retailers to keep the control in one place”
Retail Technology Trends
Trend 1: The first trend is cloud computing. It’s an efficient tool for a retailer such as PacSun as it keeps the control in one place. With 600 stores throughout the country, we can see an incredible benefit to leveraging cloud and are looking forward to further exploration of how it can be implemented within our technology infrastructure.
Trend 2: While BYOD is not a new trend, per se, we do see it as a trend in the retail industry, particularly as it relates to our associates and their devices in store. We know our associate and our customer use their phones and tablets so frequently that it is their ‘life hub’ for all matters. As is the case with most BYOD policies, the biggest risk is security. We’re exploring how to best bring this idea forward to the store level as we see several benefits to exploring this trend and bringing it to fruition -- from an overhead expenditure aspect, the total cost of ownership is much lower than investing in hardware and licenses; we can improve the customer experience by interacting with them on their phone, providing a highly functional omni-channel experience; and our Loyalty customers would be known to us via their phone, rather than having to tell us who they are at point of sale.
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